Flower Arranging Increases in Popularity | Floristry Industry Insight

Flower arranging is increasing in popularity according the media, due in part to images on social media particularly on Instagram and the COVID-19 pandemic. According to RHS director of science Alistair Griffiths – ‘Being surrounded by nature is physically beneficial; it lowers blood pressure and heart rate, among other things.’

There’s a valuable mindful element, too. ‘It’s called the theory of flow,’ Griffiths says. ‘You become so engaged in an activity – such as harvesting and arranging cut flowers – that you enter into an almost meditative state. It distracts from everyday life and allows you to reboot and restore yourself.’ A recent survey by the RHS found that 71 per cent of people say nature has helped their mental health during lockdown.