Your Instagram Makeover | Part 1

  • Would you like to get your Instagram account ready for 2021?
  • Do you feel that you’re currently using Instagram effectively?
  • Would you like to feel more confident when using Instagram?

Well, you’re in for a treat because in advance of the re-launch of my Instagram for Florist online course for the fourth time on January 11th, I’ve created a special three part mini-series called ‘Your Instagram Makeover’. Below you’ll find Part 1, ‘8 Ways to Optimise Your Instagram Profile‘.

Simply grab your phone, plus a notebook and pen. Get your Instagram account up on your phone screen. Then scroll down and read through the points below.

‘Well researched, clearly delivered, informative and invaluable. I only regret not doing your Instagram for Florists online course earlier.


8 Ways to Optimise Your Instagram Profile

1. Username

Are you happy with your Username? It’s the name which appears at the top of your Instagram account. Are you using the same Username across all your social media platforms? Your Username can be up to 30 characters long without spaces. You can include underscores and fullstops.

2. Profile Photo

Critique your Profile Photo … whether it’s a photo of you, your logo or your floristry style. If you work on your own, I highly recommend that you use a photo of yourself. Remember, people buy from people. So help your audience get to know, like and trust you. Don’t be shy…

3. Name

Does your actual name appear in the Name field, as in your first and last name? This is particularly important if you’re a sole trader. Please don’t hide behind your business name here. Let your followers know who the real person is behind your Instagram account, the person who they’re being sociable with, who they’re building a relationship with.

4. Bio

When was the last time you updated your Bio? Does it describe who you are and what you currently offer? Is it written with your ideal client in mind? Do you share details of your floristry services, the geographical areas you cover, your floristry style? You have only 150 characters. So make sure you use them wisely.

Your Instagram Makeover

5. Website

What is currently in your Website field? Are you making the very most of this clickable link? Do you change it regularly depending on what you’re promoting? For example, a new online collection or a new blog post.

6. Location

Are you using your Location field? Make sure you’re at least displaying your local town, if you offer services to your local area.

7. Contact Options

Are your contact details up-to-date or do you need to make any amendments? You can add your phone number, email address and address.

8. Highlights

Are you optimising this feature and saving Instagram Stories as Highlights? And have you created on-brand cover images for your Highlights to give a cohesive look to your account?

I hope you’ve enjoyed working through this first part of ‘Your Instagram Makeover’ and that it’s given you lots of food for thought. I’d love to know which changes you’ve made! Simply send me an email.

Always remember that you only 7 seconds to make a good first impression when an ideal client comes across your account for the first time. So let’s make sure that for 2021, you make your account look utterly irresistible!

Look out soon for Part 2 of ‘Your Instagram Makeover’, where we’ll look at ‘How to Create a Visually Appealing Grid‘.

‘Your Instagram course has been invaluable to me – a medium which I like and enjoy using – and I am now fully aware of the steps I need to take to grow my business through it.’


(Images : Rona Wheeldon | Flowerona)